You fast forward through commercials every chance you get, right? Even in Podcasts, I attempt to scrub through ads (editing term), knowing I'll likely miss some of the Podcast if I don't do it precisely. I just don't care what is being advertised.
In the works of Bill Hicks, "...if anyone here is in advertising or marketing....kill yourself."
EVEN if the copy is read "on the air" by the talent, I fast forward through it.
Look, Paul F. Tompkins and Conan O'Brien have better commercials than anyone else! But I am predisposed to NOT listen to it! It's hardwired in my lizard brain. The same lizard brain that Ad Agencies hope to engage with advertising.
And targeted advertising is THE WORST!
My Facebook feed is FILLED with ads for women's underwear. (Speaking of taking advantage of lizard brains)
Yes, I have bought underwear for my wife online. Have I bought so much that I see at least 3 ads a day? My wife would be the first to tell you, NO! (I need to buy her more things).
I mean, all things considered, I don't mind seeing women in underwear. Butt (<-- see what I did there?), I don't think I have EVER clicked on one to purchase said underwear!
This is one of my favorites:
This is a woman, in her underwear, getting a gift of MORE UNDERWEAR!
I can only assume the person who gave her this gift (Husband, wife, boyfriend, girlfriend, fellow bookclub member) thought, "Hey...you've been siting around in the same pair of underwear for the past 3 months...maybe some new ones?"
Perhaps underwear is just her thing, ya know?
Perhaps underwear is just her thing, ya know?
"Hey, there goes underwear lady. How's it going underwear lady? Off to get some new underwear?"
THIS is the type of targeted advertising that drives me crazy though!
Like when I bought a car from D'Ambrosio in Downingtown, PA. The guy who sold me the car emailed me twice a week for about two months to see if I was in the market for a new car...starting THE WEEK AFTER I BOUGHT THE FUCKING CAR!
I should hope not, buddy!
He finally stopped when, two months after buying my car, my key FOB died. I emailed him back on one of his threads and asked if they'd replace it. He informed me I'd need to reach out to the manufacturer and offered no additional help.
I never heard from him again. Want the email thread?
He finally stopped when, two months after buying my car, my key FOB died. I emailed him back on one of his threads and asked if they'd replace it. He informed me I'd need to reach out to the manufacturer and offered no additional help.
I never heard from him again. Want the email thread?
I also am fascinated by targeting advertising that MISSES THE FUCKING TARGET!
I have, in emails, been propositioned by the Republican National Committee, or more to the point, the Trump Campaign, to donate money to a man I have fought again since the first time he ran for office (and lost...why doesn't anyone seem to remember that?)
I just delete those emails, but am baffled how they have ended up with this liberal on their email list.
Perhaps some of those lady underwear ads I previously claimed to have never clicked?
But more so are the targeted ads that miss by a little...
This B-52's GroupOn ad is a prime example!
The offer is now Sold Out, however I received this a few weeks ago. Now I rarely click through to GroupOn offers. But I actually thought this would be a lot of fun...AND it's under $40!!! I'm in!
Just one small problem: this show is in Greensboro, North Carolina!!! What the fuck?!?
If you then go through the tedious leg work (ie click another button) to get to the Philly show, it's almost 50% more expensive! Sure $60 is not a terrible price to pay to see the B-52's, but it's a hell of a lot more than the $37.75 I was led to believe it would cost.
If you then go through the tedious leg work (ie click another button) to get to the Philly show, it's almost 50% more expensive! Sure $60 is not a terrible price to pay to see the B-52's, but it's a hell of a lot more than the $37.75 I was led to believe it would cost.
I think my favorite ad right now, is this one:
I have seen this more than once. And every time I do, I try to figure out, WHAT DOES THIS PHOTO HAVE TO DO WITH GETTING A LOAN?!?
I'm assuming this a woman on a ski trip and not some weird Bukkake Wintery Forest Getaway. So is the ad implying I can get a loan to go on a ski trip? It specifically mentions mortgages, so are they recommending I buy a cabin?
The line, "Don't worry, we're experts," is what gets me. Experts at what? Randomly matching non sequitur photos with your ads?
Look, I know that ads aren't going away, and for the most part I don't mind them. It's just that most times, they feel more like a shot in the dark as opposed to a thought out strategy that an algorithm is programmed around.
Look, I know that ads aren't going away, and for the most part I don't mind them. It's just that most times, they feel more like a shot in the dark as opposed to a thought out strategy that an algorithm is programmed around.
And I'm also well aware that simply Googling a word can completely change the algorithm used to advertise to you. Which is why I wish I had had more confidence regarding the spelling of "bukkake" above.
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